Marketing and Sponsorship

Rahm's U.S. Open win could have big impact on golf industry

Daily / Monday, June 21, 2021
Jon Rahm winning the U.S. Open to claim his first major championship is going to have a “big reverberation in every way” across the golf business spectrum, according to Golf Channel's Matt Adams. Rahm, who became the first Spaniard to win the U.S. Open, now is a...

USA Triathlon signs Manscaped as sponsor

Morning Buzz / Monday, June 21, 2021
USA Triathlon has signed Manscaped as its official grooming partner. The body grooming brand will offer a standing discount to USA Triathlon annual members and has plans to air a national TV ad that will feature elite triathletes. On Wednesday, registration will open for the Power Within Virtual Tri...

Chile covers up Nike logo on soccer unis amid legal spat

Daily / Monday, June 21, 2021
The coaches, staff and players on Chile's men's soccer team "covered the Nike logo on their shirts and pants with tape," part of a "subtle protest related to an ongoing contract dispute between the sportswear company and the Chilean football federation," according to Felipe Cardenas of THE ATHLETIC. For...

Nike seemingly losing interest in robust track and field sponsorship

Daily / Monday, June 21, 2021
Nike has "declined to renew its sponsorship agreement with at least a dozen athletes who have shots at competing in Tokyo," as top Nike execs who had "long steered funding toward track and field have left the company, and a company reorganization has de-emphasized individual sports at...

Elevate Sports Ventures moving HQ to Charlotte

Closing Bell / Friday, June 18, 2021
Elevate Sports Ventures "plans to establish its headquarters in Charlotte later this year." This week, roughly half of Elevate’s 140-employee staff came to Charlotte for a three-day company retreat. Elevate CEO Al Guido (also 49ers President)   will "continue to be based in California." President Chip Bowers...

UEFA looks to limit damage to sponsors from actions of Ronaldo, others

Daily / Friday, June 18, 2021
Portugal F Cristiano Ronaldo’s " rejection of strategically placed Coca-Cola bottles " on Monday at a Euro 2020 press conference has left sponsors and tournament organizers "rushing to limit the damage on endorsement deals," according to Ahmed & Germano of the FINANCIAL TIMES. Ronaldo was "mimicked by other players," including...

UEFA to teams: Euro 2020 sponsors "integral"

Closing Bell / Thursday, June 17, 2021
UEFA responded to  Cristiano Ronaldo 's " removal of a Coca-Cola bottle at a Euro 2020 news conferenc e by telling teams they have contractual obligations towards tournament sponsors." Following Ronaldo's action on Tuesday, France's Paul Pogba , who is a Muslim, "removed a Heineken beer bottle from...

Fines possible if players snub Euro sponsor drinks

Global / Thursday, June 17, 2021
Teams at Euro 2020 "could face fines if their players move drinks provided by sponsors at news conferences," as Cristiano Ronaldo and Paul Pogba have done in recent days. Italy's Manuel Locatelli also replaced Coca-Cola with water on Wednesday. Tournament organizers said...